STEPS IN PRINTING & BID PROCESS

STEPS IN PRINTING & BID PROCESS



Key Players: Designer
Coordinator/Project Director,
Printer (Printing press)

TIMELINE:
Planning: 1 weeks
Working: 1-2 weeks
Printing: 1-2 weeks
Total: 3-4 weeks (Best schedule: 4-5 weeks)

STEPS (brief):
1. PLANNING: Finalize Copy
2. PLANNING: Provide Art or decide to create NEW artwork
3. PLANNING: Brainstorm image/tone you want
4. PLANNING: Meet with Designer & Send Bid to printers
5. WORKING: Arrange/Coordinate for NEW photo
6. WORKING: DESIGNER WORKS ON ARTWORK
7. WORKING: Proofing routing #1, #2, and #3
8. WORKING: Final Proofing with Signature of the Client
9. FINAL: sending file to Printing Press
10. FINAL: Printer sends back proof
11. FINAL: Press check & printing
12. FINAL: Product delivery
13. FINAL: Pay invoice

STEPS (detailed):
1. PLANNING: Finalize Copy (very important to get ONE word.doc to designer as CLOSE TO ‘perfect’ copy as possible;

HOT TIP: Look at earlier brochures OR ask for a word.doc formatted template; follow format EXACTLY – even outlining subheads, bolded 1st sentences, etc. – then send copy as attached word.doc.)

2. PLANNING: Search for ALL available ART/PHOTOS (get signature approval, if necessary). Have hard copy image handy to deliver for scanning.



3. PLANNING: ART! Brainstorm art and tone of brochure. WHO and WHERE a NEW photo (or graphic) can be created that you may want as your “campaign image” (an image that “sells” your conference, program, etc.) Any idea helps, but think of your AUDIENCE; and think of PEOPLE IN NATURAL SETTING (example: a smiling, helping a patient, Happy family, protection, ‘real-world’ experience).

4. PLANNING: Meet with Designer to discuss the layout, and deliver the copy. (FUN BRAINSTORMING over ART/IMAGE can take place here.)



5. WORKING: Arrange/Coordinate for photo OR assist in developing graphic art. (Simple: if you have art, provide it. IF NOT, This is a two-step process IF you use people for NEW PHOTOS: 1. You set-up the people, locations, and/or props for the photographer – either staff media specialist, who also has a camera – to take a “photo-shoot.” This should be simple, fast, and conceptual. 2. Alert people that their signature on a RELEASE FORM is necessary.)



6. WORKING: Designer works on Artwork – find pictures, scans art, creates cover “campaign image, “brand” standards (CMYK colors, etc), edits, finalizes. After 1-week, delivers PDF to proof (this is an electronic file to be sent to you; COLOR PROOFS also available upon request; please keep limited.)

7. WORKING: You print out proof and make HARD COPY changes or EMAIL specific updated copy changes to David. It is very important edits are clear, and have been checked all authorized people.

8. WORKING: Designer will make FINAL PDF or picture image, and send back for FINAL Approval to client.

ALSO: Now you can start the BID process after final specifications are settled.


9. FINAL: Designer then sends FINAL PDF & Files/graphics to printer

10. FINAL: Printer sends back COLOR proof and/or PDF for final approval

11. FINAL: Both Designer and Coordinator HAVE OPTION to come to PRESS CHECK (standing next to printer as first piece rolls out)



12. FINAL: Printer delivers pieces where YOU want them

13. FINAL: You receive invoice, and pay in 30 days